Mission Statement:

At “Essentially Toni” we express our individuality and celebrate inclusion through our apparel and accessories.

Brand Promise:

“Express your Inclusion, Be Empowered”

Company Promise:

Essentially Toni provides apparel while raising awareness about Rett Syndrome, which is a rare neurological disorder. We donate a portion of our proceeds towards research and supporting individuals and families with Rett Syndrome.

The Why Behind the Name:

The expressions I created project the variations and multifaceted aspects of who I am in each version of myself in my life.